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The Story of Tourist Cakes

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The Story of Tourist Cakes

Published: 05/12/2015

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With eight years in the business of supplying amazingly designed cakes, Tourist Cakes became one of the most credible cake suppliers in Metro Tagaytay. They pioneered providing cakes to all events, even before the mainstream cake stores open in the area.

 

Who would have thought that a business venture between lovers would last? Yes, Ana and Richard Go, before they got married, already ventured in Tourist Cakes as their business. Ana Go, in an interview shared that they planned ahead of time before they really went all the way to this establishment.

 

She took up Accountancy as her undergrad course and eventually took a Master’s Degree in Business Administration. Her education helped her in managing the business for years, not to mention her years of experiences in a bank and other establishments. And more importantly, they really have the passion for supplying wedding cakes.

 

Kung ano yung kanilang wedding cake, as much as possible, kahit anong budget, we’ll come up with something…”

 

Go also added that everytime a couple would ask them to provide a cake, she feels them. It’s like she’s the bride ordering a cake in every wedding cake they do. Their hands-on management is also an advantage in reaching their clients.

 

“Since owners ang kausap ng clients, madaliang decision-making. Kung gusto ng client na may discount, kung gusto na budgeted lang, eto ang amount ng cake, ise-serve pa rin namin yan... We will come up with [a cake] na fit dun sa budget, without compromising the quality and the taste of the cake.”

 

They are not new in managing business when they started Tourist Cakes eight years ago. Having a gym as well as a grocery store, her husband thought: what else does Tagaytay City needs? Then they thought of this. Ana was then a Sales and Marketing officer in a cake store in Imus before they decided to have one. And are you wondering why they named their cake business Tourist Cakes?

 

 

“Actually, hindi naman talaga Tourist Cakes ang gusto namin eh. It just so happened kasi na sa DTI (Department of Trade and Industry), nang kumukuha kami ng mga, business name (permits). Yun lang ang naisip ng aming tagalakad [staff]. Ang gusto talaga namin is… Cake Wonderland, ‘yon talaga yung gusto namin. It so happen na hindi naman siya naapprove.”

 

But instead of establishing the name of their preference, they started to embrace their registered title. And it boomed! They were first established in the different hotels in the city—strategically partnering with them to gain connections. But as time passed by, they started to win direct clients.

 

They are faithfully giving their clients what they want.

 

“As much as possible, we do not reject any designs [suggested by the clients]. Kung anotalagaang preference ng clients yun talaga ang ginagawa namin. So, kumbaga ay wala kaming “no” to clients… because it’s their own wedding cake, it’s their wedding…”

 

Queries from the internet started to rise as they serve more cakes in different events. They have innovative designs that couples really love. As a result, there are no negative feedbacks from their clients. They also give high value to what the clients suggest. That’s why people have no complicated transactions with them. They will always have a solution to their clients’ concerns.

 

They would consider themselves a reliable cake store, prioritizing their clients despite of any circumstances.

 

Their partnership with Town’s Delight The Caterer helped them get noticed by other local wedding suppliers. It also helped them with their sales and promotion. Go said that they met the President and General Manager of Town’s Delight, Mr. Andrew Pacumio in a Wedding Fair years ago. They were introduced by the organizer of the fair knowing that they are both Caviteños. Since then, Go appreciated the trust Pacumio gave to their business. It’s been two years ago, and there has been no problems at all.

 

Now, Go envisions another venture that would strengthen their passion to provide couples a spectacular wedding experience—a wedding venue. She dreams of having her own Tagaytay City wedding venue that would give clients more private moment and lesser hassle of travel. And she hopes that Town’s Delight would be their partnering caterer.

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